Develop and articulate organization?s project brand equity in response to service objectives as well as identifying advertising objectives and target markets
Manage media placement, secure acceptable rates, and utilize market research information to evaluate, adjust and redirect marketing campaigns
Assist in the Implementation to meet agreed objectives
Implement tactical plans to meet the brand objectives
Utilize competitive intelligence system and make recommendations for appropriate action
Execute brand activity to remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved
Manage the participation in seminars and exhibitions held and ensure that those seminars and exhibitions yield maximum benefit in promoting the products
Prepare and circulate events program to all attendees
Organize PR campaigns in the press and assist in writing advertisements meant to be published in local and international newspapers
Monitor and review press materials, product reviews, press evaluations, and respond accordingly
Oversee the representation of a positive image organization to the public, clients, and the community whether it was through media channels, exhibits, presentations, conferences, donations and any other activities or identified programs
Maintain proactive relationships with the media representatives, VIPs, and governmental entities to create opportunities for keeping organization?s products and services interactive with the media
Advise the top management on matters regarding protocol, media coverage and response
Conduct regular Internal and External reporting activities
Liaise with Customer Care Department regarding Customer Monthly Reports
